Schedule

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Wednesday, May 27
8:00 AM - 4:30 PM	Registration Open
10:00 AM - 11:30 AM	Preconference Session
	PRECON: Skills for the Association Marketing Teams of the Future	145AB
11:30 AM - 12:45 PM	Lunch on you Own
12:00 PM - 4:30 PM	Exhibitor Move In
1:00 PM - 5:00 PM	Preconference Session
	PRECON: Build Your AI Toolkit: Hands-On Solutions for Membership Challenges	147ABC
Thursday, May 28
8:00 AM - 9:00 AM	Coffee + Connections with Exhibitors	Expo Hall
9:00 AM - 10:00 AM	Learning Labs (60 Minutes)
	Stop Hiding the Good Stuff: How AI Rewards High-Volume Insight	146A
	Marketing at Two Altitudes: Models for Leading Strategically While Doing the Work	146B
	The Playbook Behind One Association’s Breakthrough 14,000 Member Growth Year	146C
	Beyond Business as Usual: Boldly Winning the Next Generation	147ABC
	Why a Podcast Should Be Part of Your Communications Strategy	151A
	From Interviews to Impact: How Associations Turn Research Into Better Products and Member Experiences	151B
	Closing the Engagement Gap in a Digital World	152A
	Inclusive by Design: Staff and Volunteers Leading Neuroinclusive Change	152B
	Beyond Demographics: The Psychology of Member Communication That Actually Drives Engagement	145AB
10:15 AM - 10:45 AM	Express Learning Labs (30 Minutes)
	The Tech Dating Game ®	151A
	NEW EMAIL Tactics That Work for Associations and Event Marketers!	151B
	#SpecSquad: From Concept to Community — A Case Study in Building Advocates from the Ground Up	152A
	Destination Storytelling: How Associations Can Use Travel Vlogs to Bring Annual Meeting Locations to Life	152B
10:15 AM - 11:15 AM	Learning Labs (60 Minutes)
	Ethical AI Guidelines That Stick: Future-Proofing Your Association	145AB
	Dollars in the Door: How to Market Your Advocacy Program to Drive Membership and Activate Engagement	146C
	From Overload to Efficiency: A Tech Strategy for Lean Teams	147ABC
	Build Ethical Interactive Touchpoints That Convert	150AB
10:15 AM - 11:45 AM	Deep Dive Learning Labs (90 Minutes)
11:15 AM - 11:45 AM	Express Learning Labs (30 Minutes)
	From Creativity to Artistry: How Meaning Drives Loyalty and Engagement	151A
	From Insights to Impact: Member Offerings and Messaging	151B
	Re-Engaging Lapsed Volunteers for Long-Term Retention	152A
11:15 AM - 1:15 PM	Networking Lunch with Exhibitors	Expo Hall
1:15 PM - 2:45 PM	Keynote & Gold Circle Awards	Expo Hall
3:15 PM - 4:15 PM	Learning Labs (60 Minutes)
	From First Step to Scale: Real AI Stories from Associations	145AB
	Small But Mighty: Maximizing Impact With Lean Marketing Teams	146C
	Beyond Big Campaigns: Leveraging AI to Automate Micromember Engagements	147ABC
	Stop Publishing Data and Start Telling Stories	150AB
	The Success Layer: Turning Career Signals Into Actionable Engagement	151A
	Award-Winning Stories: How Associations Achieved Extraordinary Results in Membership, Marketing, and Communications	151B
	Psychological Safety at Scale: Building Trust in Online Communities	152A
	The Ultimate Website Redesign Survival Guide: Insider Tips from Website and CMS Experts	152B
3:30 PM - 5:00 PM	Deep Dive Learning Labs (90 Minutes)
	Escape AI Paralysis: Map the Journey, Then Add AI	146A
	Beyond the Buzz: AI Tools and Impact Metrics	146B
Friday, May 29
8:00 AM - 9:00 AM	Coffee + Connections with Exhibitors	Expo Hall
8:00 AM - 4:15 PM	Registration
9:00 AM - 10:00 AM	Learning Labs (60 Minutes)
	From Insight to Action: Building AI Agents That Analyze and Act	146B
	Belonging by Design	145AB
	What’s Working Right Now in Membership: Proven Plays to Boost Acquisition, Retention, and Engagement	146A
	The Price Is Right: How to Charge What You Are Worth	146C
	Modernizing Segmentation for an Omnichannel Member Experience	147ABC
	Relationships and Math: A Foundation for AI-Driven Recommendations	151A
	From Launch to Lifeline: Rethinking the Role of Learning in the Association Value Chain	151B
	Stop Selling Membership and Start Building Community	152A
	No-Budget Influencer Marketing: Turning Your Community into Advocates	152B
	Can You Fix This Organization’s Email Problem? An Interactive Case Study	150AB
10:15 AM - 10:45 AM	Express Learning Labs (30 Minutes)
	What Hollywood Can Teach Us About Membership Conversations	151B
	Capture, Curate, Convert: Building a Real-Time Social Media Content Strategy for Events	152A
	The Lean Marketing Stack: People, Reports, and AI	152B
10:15 AM - 11:15 AM	Learning Labs (60 Minutes)
	Transforming Ethical Volunteer Management Systems: Key Pivots and Lessons Learned	145AB
	Stop Managing Memberships and Start Transforming Organizations	146C
	The New Membership Model: What’s Next After “Belonging”	147ABC
	From Play to Productivity: Unlocking Creative Innovation With AI	150AB
10:15 AM - 11:45 AM	Deep Dive Learning Labs (90 Minutes)
	From Volunteer Burnout to Buy-In: Micromoments that Keep Members Engaged	146A
	Taste-Testing Custom GPTs for Marketing, Membership, and Technology Leaders	146B
11:15 AM - 11:45 AM	Express Learning Labs (30 Minutes)
	From Community to Commerce: How Engaged Members Drive Sustainable Revenue	151A
	The Real Power of AI: Understand & Activate your Members	151B
	Stop Lying to Me—This Association is Not My Family!	152A
11:15 AM - 1:00 PM	Networking Lunch with Exhibitors	Expo Hall
1:15 PM - 2:15 PM	Learning Labs (60 Minutes)
	The Anatomy of an Effective Member Journey: What to Automate, What to Personalize, and What to Stop Doing	145AB
	Define or Be Defined: Make Your Personal Brand Work for You	146C
	Truth vs. Trends: How Associations and Creators Can Combat Misinformation	147ABC
	Anyone in the Room Asking Why?	150AB
	Set Apart: How to Build a Clear and Compelling Value Proposition	151A
	Why Your Website Matters More in the AI Age	151B
	Differentiate, Don’t Compete: Value Propositions That Resonate	152A
	Find Your Verbs: Turning “I Didn’t Know You Did That!” Into Member ENGAGEment	152B
1:15 PM - 2:45 PM	Deep Dive Learning Labs (90 Minutes)
	AI for Association Leaders: Strategic Tools Beyond the Hype	146B
3:00 PM - 4:00 PM	Learning Labs (60 Minutes)
	Lights, Camera, Advocacy: Using Video to Mobilize Members and Influence Policymakers	145AB
	The Talking Point: A Replicable Model for Strengthening Community and Driving Content	146C
	Designed to Stay: Designing Member Experiences to Drive Retention	147ABC
	Creative Singularity: What Happens When Everyone Has the Same Tools?	151A
	Rethinking Content Value for Member Engagement and Audience Growth	151B
	From Networking to Deep Connection: Crafting Effective Member Small Groups	152A
	Five Association Challenges We Need to Stop Ignoring	152B
4:15 PM - 5:15 PM	Closing Keynote & Gold Circle Overall Excellence Winner	Expo Hall
5:15 PM - 7:00 PM	Exhibitor Move Out