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 Thursday, May 28
Session Title Handout
9:00 AM - 10:00 AM
Beyond Business as Usual: Boldly Winning the Next Generation Unknown
Beyond Demographics: The Psychology of Member Communication That Actually Drives Engagement Unknown
Build Ethical Interactive Touchpoints That Convert Unknown
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Closing the Engagement Gap in a Digital World Unknown
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From Interviews to Impact: How Associations Turn Research Into Better Products and Member Experiences Unknown
Inclusive by Design: Staff and Volunteers Leading Neuroinclusive Change Unknown
Marketing at Two Altitudes: Models for Leading Strategically While Doing the Work Unknown
Stop Hiding the Good Stuff: How AI Rewards High-Volume Insight Unknown
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The Playbook Behind One Association’s Breakthrough 14,000 Member Growth Year Unknown
Why a Podcast Should Be Part of Your Communications Strategy Unknown
10:15 AM - 10:45 AM
#SpecSquad: From Concept to Community — A Case Study in Building Advocates from the Ground Up Unknown
Destination Storytelling: How Associations Can Use Travel Vlogs to Bring Annual Meeting Locations to Life Unknown
10:15 AM - 11:15 AM
Dollars in the Door: How to Market Your Advocacy Program to Drive Membership and Activate Engagement Unknown
Ethical AI Guidelines That Stick: Future-Proofing Your Association Unknown
From Overload to Efficiency: A Tech Strategy for Lean Teams Unknown
Unknown
10:15 AM - 11:45 AM
AI-Ready Leadership: Navigating Ethical, Generative, Predictive, and Agentic AI Unknown
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The Relevance Reboot: Making Your Association Modern Again in One Year Unknown
11:15 AM - 11:45 AM
From Insights to Impact: Member Offerings and Messaging Unknown
Re-Engaging Lapsed Volunteers for Long-Term Retention Unknown
3:15 PM - 4:15 PM
Award-Winning Stories: How Associations Achieved Extraordinary Results in Membership, Marketing, and Communications Unknown
Beyond Big Campaigns: Leveraging AI to Automate Micromember Engagements Unknown
From First Step to Scale: Real AI Stories from Associations Unknown
Psychological Safety at Scale: Building Trust in Online Communities Unknown
Small But Mighty: Maximizing Impact With Lean Marketing Teams Unknown
Stop Publishing Data and Start Telling Stories Unknown
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The Success Layer: Turning Career Signals Into Actionable Engagement Unknown
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The Ultimate Website Redesign Survival Guide: Insider Tips from Website and CMS Experts Unknown
3:30 PM - 5:00 PM
Beyond the Buzz: AI Tools and Impact Metrics Unknown
Escape AI Paralysis: Map the Journey, Then Add AI Unknown
Unknown
 Friday, May 29
Session Title Handout
8:45 AM - 9:15 AM
From Systems to Experience: A Shared Journey for Modern Association Teams Unknown
9:00 AM - 10:00 AM
From Insight to Action: Building AI Agents That Analyze and Act Unknown
Belonging by Design Unknown
Can You Fix This Organization’s Email Problem? An Interactive Case Study Unknown
Unknown
From Launch to Lifeline: Rethinking the Role of Learning in the Association Value Chain Unknown
Modernizing Segmentation for an Omnichannel Member Experience Unknown
No-Budget Influencer Marketing: Turning Your Community into Advocates Unknown
Relationships and Math: A Foundation for AI-Driven Recommendations Unknown
The Price Is Right: How to Charge What You Are Worth Unknown
Unknown
What’s Working Right Now in Membership: Proven Plays to Boost Acquisition, Retention, and Engagement Unknown
10:15 AM - 10:45 AM
Capture, Curate, Convert: Building a Real-Time Social Media Content Strategy for Events Unknown
The Lean Marketing Stack: People, Reports, and AI Unknown
What Hollywood Can Teach Us About Membership Conversations Unknown
10:15 AM - 11:15 AM
From Play to Productivity: Unlocking Creative Innovation With AI Unknown
Stop Managing Memberships and Start Transforming Organizations Unknown
Unknown
The New Membership Model: What’s Next After “Belonging” Unknown
Unknown
Transforming Ethical Volunteer Management Systems: Key Pivots and Lessons Learned Unknown
Unknown
Unknown
10:15 AM - 11:45 AM
From Volunteer Burnout to Buy-In: Micromoments that Keep Members Engaged Unknown
Unknown
Taste-Testing Custom GPTs for Marketing, Membership, and Technology Leaders Unknown
Unknown
11:15 AM - 11:45 AM
Lessons in Education: How Engaged Members Drive Sustainable Revenue Unknown
Stop Lying to Me—This Association is Not My Family! Unknown
1:15 PM - 2:15 PM
Anyone in the Room Asking Why? Unknown
Define or Be Defined: Make Your Personal Brand Work for You Unknown
Unknown
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Differentiate, Don’t Compete: Value Propositions That Resonate Unknown
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Find Your Verbs: Turning “I Didn’t Know You Did That!” Into Member ENGAGEment Unknown
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Set Apart: How to Build a Clear and Compelling Value Proposition Unknown
The Anatomy of an Effective Member Journey: What to Automate, What to Personalize, and What to Stop Doing Unknown
Truth vs. Trends: How Associations and Creators Can Combat Misinformation Unknown
Why Your Website Matters More in the AI Age Unknown
Unknown
Unknown
3:00 PM - 4:00 PM
Creative Singularity: What Happens When Everyone Has the Same Tools? Unknown
Designed to Stay: Designing Member Experiences to Drive Retention Unknown
Five Association Challenges We Need to Stop Ignoring Unknown
From Networking to Deep Connection: Crafting Effective Member Small Groups Unknown
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Rethinking Content Value for Member Engagement and Audience Growth Unknown
The Talking Point: A Replicable Model for Strengthening Community and Driving Content Unknown