All Education Sessions

Session Title	Speaker(s)	Handout
Wednesday, May 27
10:00 AM - 11:30 AM
PRECON: Skills for the Association Marketing Teams of the Future	Jen OBrien
1:00 PM - 5:00 PM
PRECON: Build Your AI Toolkit: Hands-On Solutions for Membership Challenges	John Huisman Dray McFarlane
Thursday, May 28
Session Title	Speaker(s)	Handout
8:00 AM - 4:30 PM
Registration
9:00 AM - 10:00 AM
Beyond Demographics: The Psychology of Member Communication That Actually Drives Engagement	Kevin Novak
Closing the Engagement Gap in a Digital World	Jason Mathews
From Interviews to Impact: How Associations Turn Research Into Better Products and Member Experiences	David Whited Gonzo Schexnayder
Inclusive by Design: Staff and Volunteers Leading Neuroinclusive Change	Catherine Galli Celia Zamora Jessica States Teshia Birts
Marketing at Two Altitudes: Models for Leading Strategically While Doing the Work	Manuel Collazo Jenny Chu
Stop Hiding the Good Stuff: How AI Rewards High-Volume Insight	Kelsey Mills Jennifer Regala
The Playbook Behind One Association’s Breakthrough 14,000 Member Growth Year	Cortney Bougher Brianne Wheeler
Why a Podcast Should Be Part of Your Communications Strategy	Joanna Pineda Colby Horton Manisha Bhaskar
9:10 AM - 10:00 AM
Beyond Business as Usual: Boldly Winning the Next Generation	Kurt Heikkinen Sarah Sladek
10:15 AM - 10:45 AM
#SpecSquad: From Concept to Community — A Case Study in Building Advocates from the Ground Up	Jaclyn Vann Amy Stanec Celeste Blanton
Destination Storytelling: How Associations Can Use Travel Vlogs to Bring Annual Meeting Locations to Life	Gina Florzak
NEW EMAIL Tactics That Work for Associations and Event Marketers!	Jay Schwedelson
The Tech Dating Game ®	Vinnu Deshetty Dahlia El Gazaar
10:15 AM - 11:15 AM
Build Ethical Interactive Touchpoints That Convert	Gabrielle Murphy
Dollars in the Door: How to Market Your Advocacy Program to Drive Membership and Activate Engagement	Suzanne Carawan Stephanie Sheridan
Ethical AI Guidelines That Stick: Future-Proofing Your Association	Dorothy Deng Sheri Singer
From Overload to Efficiency: A Tech Strategy for Lean Teams	Jessica DiPietro
10:15 AM - 11:45 AM
AI-Ready Leadership: Navigating Ethical, Generative, Predictive, and Agentic AI	Princess Castleberry
The Relevance Reboot: Making Your Association Modern Again in One Year	Christine Feenstra Mark Devito
11:15 AM - 11:45 AM
From Creativity to Artistry: How Meaning Drives Loyalty and Engagement	NIR Hindie
From Insights to Impact: Member Offerings and Messaging	Jessica Richardson Molly Ferns Katherine Palmer
Re-Engaging Lapsed Volunteers for Long-Term Retention	Mark Hopwood
3:15 PM - 4:15 PM
Award-Winning Stories: How Associations Achieved Extraordinary Results in Membership, Marketing, and Communications	Joe Rominiecki
Beyond Big Campaigns: Leveraging AI to Automate Micromember Engagements	Layla Masri Scott Kesselman Jakelyne Cardoza
From First Step to Scale: Real AI Stories from Associations	Anna Eaton Kye Tiernan
Psychological Safety at Scale: Building Trust in Online Communities	Jenny Chu
Small But Mighty: Maximizing Impact With Lean Marketing Teams	Edessa Polzin
Stop Publishing Data and Start Telling Stories	Rene Ryan Nikki Golden
The Success Layer: Turning Career Signals Into Actionable Engagement	Jennifer Baker
The Ultimate Website Redesign Survival Guide: Insider Tips from Website and CMS Experts	Ray van Hilst Amanda Heberg Daniel Scheeler Dave Hoernig
3:30 PM - 5:00 PM
Beyond the Buzz: AI Tools and Impact Metrics	Erica Salm Rench
Escape AI Paralysis: Map the Journey, Then Add AI	Jason King David Catchings Mike Sanoff
Friday, May 29
Session Title	Speaker(s)	Handout
9:00 AM - 10:00 AM
From Insight to Action: Building AI Agents That Analyze and Act	John Huisman
Belonging by Design	Myra Briggs
Can You Fix This Organization’s Email Problem? An Interactive Case Study	Hilary Marsh Jessica Marin
From Launch to Lifeline: Rethinking the Role of Learning in the Association Value Chain	Drew Navolio Peter Finn
Modernizing Segmentation for an Omnichannel Member Experience	Heather Weddle Morgan Mulgrew
No-Budget Influencer Marketing: Turning Your Community into Advocates	Akeia Carter Rachel Stephan Michael Hoffman
Relationships and Math: A Foundation for AI-Driven Recommendations	Dray McFarlane
Stop Selling Membership and Start Building Community	Angela Richardson
The Price Is Right: How to Charge What You Are Worth	Emma Dorado Elizabeth Engel Allison Shashok
What’s Working Right Now in Membership: Proven Plays to Boost Acquisition, Retention, and Engagement	Brittany Lancor
10:15 AM - 10:45 AM
Capture, Curate, Convert: Building a Real-Time Social Media Content Strategy for Events	Melissa Carrick
The Lean Marketing Stack: People, Reports, and AI	Jessie Reyes
What Hollywood Can Teach Us About Membership Conversations	Carrie McIntyre Lori Zoss Kraska
10:15 AM - 11:15 AM
From Play to Productivity: Unlocking Creative Innovation With AI	Carlos Restrepo Evan Reid
Stop Managing Memberships and Start Transforming Organizations	Kirsten Vermulen Aileen Holland
The New Membership Model: What’s Next After “Belonging”	Chris Vaughan
Transforming Ethical Volunteer Management Systems: Key Pivots and Lessons Learned	Tobi Johnson Debbie Sobotka
10:15 AM - 11:45 AM
From Volunteer Burnout to Buy-In: Micromoments that Keep Members Engaged	Lauren Ellis Alysia Gradney
Taste-Testing Custom GPTs for Marketing, Membership, and Technology Leaders	Catherine Lada Rhoni Rakos
11:15 AM - 11:45 AM
From Community to Commerce: How Engaged Members Drive Sustainable Revenue	Laura Evans
Stop Lying to Me—This Association is Not My Family!	Kiki L'ltalien
The Real Power of AI: Understand & Activate your Members
1:00 PM - 2:45 PM
The Chapter Games: Engage. Lead. Repeat.	JoAnna Leon
1:15 PM - 2:15 PM
Anyone in the Room Asking Why?	Himali Shah Carlos Restrepo
Define or Be Defined: Make Your Personal Brand Work for You	Jenna Boig Dana Romero
Differentiate, Don’t Compete: Value Propositions That Resonate	Roberta Rosenberg
Find Your Verbs: Turning “I Didn’t Know You Did That!” Into Member ENGAGEment	April-Marie Irwin Heidi Aulakh Mark Marion Jess Schafer
Set Apart: How to Build a Clear and Compelling Value Proposition	Katie Appold
The Anatomy of an Effective Member Journey: What to Automate, What to Personalize, and What to Stop Doing	Donna Shriver Maneesha Manges
Truth vs. Trends: How Associations and Creators Can Combat Misinformation	Kim FitzSimmons Candice Warltier
Why Your Website Matters More in the AI Age	Brian Fuller Alexandra Markarian
1:15 PM - 2:45 PM
AI for Association Leaders: Strategic Tools Beyond the Hype	Noah Cheyer
3:00 PM - 4:00 PM
Creative Singularity: What Happens When Everyone Has the Same Tools?	Andrew Buck
Designed to Stay: Designing Member Experiences to Drive Retention	Janel Anderson
Five Association Challenges We Need to Stop Ignoring	Karen Taylor
From Networking to Deep Connection: Crafting Effective Member Small Groups	Moira Edwards Jennifer Lewi Janna Marks
Lights, Camera, Advocacy: Using Video to Mobilize Members and Influence Policymakers	John Wilson
Rethinking Content Value for Member Engagement and Audience Growth	Janna Fiester Emily Kodner
The Talking Point: A Replicable Model for Strengthening Community and Driving Content	Katherine Redding Jackie Cole Elaina Taylor
4:15 PM - 5:15 PM
Closing Keynote: The Art of Membership in the Age of Everything	Rick Burt Sarah Sladek Hassana Howe Melody Jordan-Carr Sheri Jacobs

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